Jana Bujnáková, PhD, MBA, works at the intersection of technology, business and circular economy. She is responsible for Zebra Technologies’ Circular Economy Program across Europe, the Middle East and Africa, where she works on giving technology a second and commercially valuable life. With a background in product management, business development and innovation, and specialized Circular Economy education from the University of Exeter Business School, Jana brings a practical perspective to circularity and product lifecycles. She is particularly interested in what happens when we stop seeing “end of life” as the end of the story. What if it is actually the beginning of the next business opportunity?