Virág Perl is the founder and owner of SUPERJUICE Ltd. (2014) and HOLY PULP (2025). Based in Budapest, she leads two interconnected circular businesses: SUPERJUICE produces fresh, cold-pressed juices, while HOLY PULP upcycles the fruit and vegetable pulp generated during production into premium dog treats. Prior to founding her companies, she held leadership positions in HR at OBI Group and ANDRITZ, and began her career at Malév Hungarian Airlines and Auchan.